Your brand has beliefs, likes and dislikes, a moral compass, and a way of communicating to others that should instantly captivate your target audience, or tribe. Just like a dramatic character in an ongoing series, while your brand may benefit from a revamp now and again, ultimately its message, or personality, must remain consistent throughout its life, in order to retain trust, interest and loyalty.
The words you use to explain the ethos, quality and culture of your business are therefore crucially important.
Who do you most want to attract?
How does your company make people’s bad days better?
What are the priorities and motivations of your ideal client?
If your brand could speak, what would it most want to say?
How do you establish trust and instantly show that you are on the same page as your client?