Writing your story with the three P’s:
People, Purpose and Passion
Before we begin the journey of crafting the words that capture the essence of your brand, the consultation process is just as important as the finished article. Not just so I can write about your company, but to help you really nail what it is that makes you different, so you can come back to it time and time again. Many businesses think that they don’t need a story, or that their staff and the evolution of the company are not interesting to their potential customers or investors.
But when you really think about it, there is no business in the world, from insurance to interior design, that doesn’t need a high strength injection of what I call my very own 3 Ps: People, Purpose and Passion. In a crowded market, these are the things that will help you stand above your competitors every time. Let me explain…